META
Meta Platforms
Platform / Network
★ Quality 82/100Price today
$616.77
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See what it is worthcharlieapp.co
What this business is made of
The business
Meta rents out half of humanity's attention to anyone who wants to advertise.
Meta runs Facebook, Instagram, WhatsApp, and Messenger: 3.4B daily users whose attention it sells to advertisers. The Family of Apps generated $198.8B with $102.5B in operating margin. Reality Labs burns $19.2B a year betting on glasses and the metaverse.
Network effects across four platforms that reinforce each other, plus a decade of targeting data no advertiser finds anywhere else. Llama and its own AI infrastructure lower the cost of improving the feed for every user. Not invulnerable: it depends on TikTok not stealing its minutes.
Revenue history
From $86.0B to $164.5B in 4 years — nearly 1.9x its size. Selling more and more is the base of everything else.
Where each $100 of sales goes
Revenue $201.0B · FY2025
Of every $100 in sales, $70 goes to costs and operations; $30 is left as net profit (30% margin).
Catalysts and risks
CapEx 2026 guidance $60-65B aimed at AI inference and better ad ranking.
Llama 4 and Muse Spark monetizing automated ad creative in 2025.
WhatsApp Business and click-to-message still not monetized at scale across 3.4B DAP.
Reality Labs burns $19.2B/yr with no visible path to profitability.
European regulation (DMA) and FTC antitrust trial over Instagram/WhatsApp.
TikTok and short-form formats keep pressuring engagement from the younger generation.
Charlie's note
“Paying 28x for a business growing 22% with an 82% gross margin and network effects across four platforms is one of the few places where the math and the moat line up; the risk isn't the multiple, it's that TikTok steals minutes and Reality Labs keeps burning cash without apologizing.”
Analysis · May 2026
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