MS

MS

Morgan Stanley

Investment Bank

★ Quality 44/100
Overvalued

Price today

$217.72

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What this business is made of

44qualityReturnsMoatBalance sheetPricing powerReinvestment

The business

Takes a cut of every fortune it manages and every big deal it closes.

Morgan Stanley has two engines: investment banking (advising on mergers, IPOs, debt issuance) and wealth management (managing $7.3 trillion in assets for wealthy clients). It charges recurring fees on those assets —about 70% of its revenue already comes from stable fees— plus fees when it closes deals. It booked $70.6B with net income of $16.9B.

The edge is in wealth management: once a wealthy client trusts you with their money, moving it is a hassle and rare. That generates predictable fee income and a return on tangible capital (ROTCE) of 21.6%. Even so, it competes head-on with rivals just as strong; it's no impregnable moat.

Revenue history

$59.8B
2021
$53.7B
2022
$54.1B
2023
$61.8B
2024
$70.6B
2025
CAGR 5 años: +4%

From $59.8B to $70.6B in 4 years. The business grows steadily.

Where each $100 of sales goes

Revenue $70.6B · FY2025

Costs and operations$53.8B · 76%
Net profit$16.9B · 24%

Of every $100 in sales, $76 goes to costs and operations; $24 is left as net profit (24% margin).

Catalysts and risks

Wealth management with $7.3B in assets generating growing recurring fees.

Return on tangible capital of 21.6%, among the best in the sector.

A recovery in mergers and IPOs would reignite investment banking.

⚠️

Investment banking is cyclical: no deals, and the fees dry up.

⚠️

Net income very sensitive to the swings of financial markets.

⚠️

No real moat, so fee pressure from rivals erodes margins.

Charlie's note

A business earning 21% on its tangible capital with no wall to protect it, growing around 15%. At 1.67 times book value you pay full quality, with no discount for the cyclical scares. Good business, bad time to rush.

Analysis · July 2026

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