WB

WB

Weibo

China

★ Quality 29/100
Under review

Price today

$6.72

Current discount

+174.4%

charlieapp.co

🔧

We are reviewing the data for this asset. For now we are not showing the calculated value or the signal — both come back as soon as the review is done.

What this business is made of

29qualityReturnsMoatBalance sheetPricing powerReinvestment

Price vs Intrinsic Value

VI$6.72$10.7$14.6$18.5$22.5'26WBVI $18.4 · MdS +174%
UndervaluedDiscountedFair priceIV = current model value

The line is the price month by month; the green band marks when it's undervalued (−20% off value). When the price drops in there, the discount is real, not opinion.

How many times the cash flow

China · vs 6 peers

You pay today
3.1x
Sector median
10.1x
Charlie: worth
9.7x

You pay 3.1x times this business's cash flow; its sector median is 10.1x.

213% below what Charlie thinks it's worth (9.7x) — that gap is your safety margin.

Why does Charlie give it 9.7x?

The multiple is how many times its cash flow the business is worth.

An average business of its kind is worth 10.1x. This one drops from there:

↓ down

Shrinks 5% a year. cash flow is contracting; the engine is losing steam.

↑ up

76% margin. it charges almost pure toll; it can raise prices without losing customers.

That's why it's worth 9.7x, less than the 10.1x average.

The business

A huge Chinese public square, with the building's owner watching everything.

Weibo is China's microblog-style social network, similar to what Twitter once was. It makes money selling advertising and marketing to brands (most of its revenue) and through paid services like memberships and live streaming.

Its edge is a network of hundreds of millions of users: people go where the people are. But that wall is eroding; Douyin's short video and conversation inside WeChat steal time and ad budget away from it. Not a moat you can sleep soundly on.

Revenue history

$2.3B
2021
$1.8B
2022
$1.8B
2023
$1.8B
2024
$1.8B
2025
CAGR 5 años: +-5%

From $2.3B to $1.8B in 4 years. Sales are shrinking — the engine is losing steam.

Where each $100 of sales goes

Revenue $1.8B · FY2025

Cost of sales$422M · 24%
Operations$871M · 50%
Taxes and other$16M · <1%
Net profit$449M · 26%

Of every $100 in sales, $74 goes to costs and operations; $26 is left as net profit (26% margin).

Catalysts and risks

Cash of 2.4 billion against debt of 2.1 billion: room for dividends or share buybacks.

Recovery in ad spending if China's economy reignites consumption.

76% gross margin that sustains cash flow even with flat revenue.

⚠️

VIE structure: you don't own the Chinese company, you own a contract in the Cayman Islands. Beijing can change the rules.

⚠️

Douyin and Xiaohongshu drain young users and ad dollars year after year.

⚠️

Revenue falling nearly 6% a year: a business shrinking slowly.

Charlie's note

At 12x on a cash flow that contracts 6% a year, the price asks little and promises less. The 76% margin is real, but paying for growth that never arrives is paying for an illusion.

Analysis · June 2026

Charlie informs, it doesn't advise. No information should be taken as a recommendation to buy or sell.