AMZN
Amazon.com
Triple Hybrid
★ Quality 27/100Price today
$258.51
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See what it is worthcharlieapp.co
What this business is made of
The business
Amazon: the store that pays everyone else's internet rent with AWS.
Amazon sells everything online, hosts half the internet with AWS and monetizes traffic with advertising. Three businesses under one roof: retail (60% of revenue, thin margins), AWS (17% of revenue, 35%+ operating margin) and ads ($50B+ annualized growing 20%).
AWS has brutal switching costs: migrating petabytes and re-architecting apps is expensive and risky. Retail's logistics network —hundreds of warehouses and same-day delivery— no one replicates without burning decades and billions. Prime closes the loop with 200M+ hooked subscribers.
Revenue history
From $469.8B to $705.0B in 4 years. The business grows steadily.
Where each $100 of sales goes
Revenue $716.9B · FY2025
Of every $100 in sales, $89 goes to costs and operations; $11 is left as net profit (11% margin).
Catalysts and risks
AI capex of $128B in 2025 and $200B guided for 2026: if it monetizes, normalized FCF flies past $120B.
AWS growing 19% YoY with a backlog of $200B+ under contract.
Advertising scaling toward $70B in 2026 with incremental margin near 80%.
Massive AI capex with no clear return: if compute demand doesn't show up, FCF stays trapped for years.
AWS loses share to Azure in enterprise AI workloads.
Antitrust regulation on the marketplace and retail margin compression from Walmart and Temu competition.
Charlie's note
“Three excellent businesses taped together with accounting duct tape. The trick is enduring today's capex without losing sight of the FCF to come — if Bezos taught us anything, it's that patience with Amazon pays.”
Analysis · May 2026
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