EBAY

EBAY

eBay Inc.

Platform / Network

★ Quality 47/100
Overvalued

Price today

$112.67

what the market pays

Worth

$27.66

calculated cycle value

Worth $27.66price today $112.67

Price is 307% above its value

charlieapp.co

Price vs Intrinsic Value

VI$19.5$42.8$66.1$89.4$113'21'22'23'24'25'26EBAYVI $27.7 · MdS -76%
UndervaluedDiscountedFair priceIV = current model value

The line is the price month by month; the green band marks when it's undervalued (−20% off value). When the price drops in there, the discount is real, not opinion.

Where does the value come from?

🌐

Digital platform

$36.48

per share

How it's calculated

💰

Free cash flow per share

normalized free cash flow

$3.29
×
📐

Multiplier

years of discounted cash flows

11.1x
=
🏢

Business value

without cash

$36.48

eBay Inc. — high assistant route (2026-06-07). Review note.

🏦

Net cash in the bank

cash minus financial debt, per share

$8.82

Total calculated value

business + cash

$27.66

How many times the cash flow

Platform / Network · vs 27 peers

You pay today
37x
Sector median
26.1x
Charlie: worth
11.1x

You pay 37x times this business's cash flow; its sector median is 26.1x.

70% above what Charlie thinks it's worth (11.1x) — you're overpaying, sector or no sector.

Why Overvalued?

Its free cash flow is $3.29/share × 11.1x multiplier minus $8.82 in negative net cash = $27.66 in intrinsic value. Today's price of $112.67 is 75% above the calculated value — the market is paying a premium over what the model sees as fair.

⚠️

The price is 307% above the calculated value. You're paying more than it's worth.

⚠️

Buying here lowers your expected return and wipes out the safety margin.

💡

The next reasonable entry zone starts at $26.28.

At what price would buying make sense?

Entry zones

🟢 Undervalued

$22.13

-20% off Value

🟡 Discounted

$26.28

-5% off Value

🔴 Today

$112.67

-76% Valor

🔴

Overvalued

The market prices it too high versus what the business makes. Patience pays off here.

Time is the friend of the wonderful company, the enemy of the mediocre.

— Warren Buffett

Model updated · July 2026

The business

eBay is the global flea market for the long tail that Amazon doesn't have.

eBay runs a global marketplace where buyers and sellers transact without the company holding inventory. It charges per-sale commissions (take rate) plus advertising and managed payments; in 2025 it moved ~$75B in GMV to generate $11.1B in revenue. The margin engine sits in its 'focus' categories: collectibles, auto parts, certified luxury.

The network effect exists but is eroded: more sellers attract more buyers, except that Amazon and Shopify already capture the mass buyer. What's defensible is the unique secondhand and niche inventory —a Pokémon card or a 1998 bumper isn't on Amazon. That long tail is hard to replicate; the rest, not so much.

Revenue history

$10.4B
2021
$9.8B
2022
$10.1B
2023
$10.3B
2024
$11.1B
2025
CAGR 5 años: +2%

From $10.4B to $11.1B in 4 years. The business grows steadily.

Where each $100 of sales goes

Revenue $11.1B · FY2025

Cost of sales$3.2B · 29%
Operations$5.7B · 51%
Taxes and other$246M · 2%
Net profit$2.0B · 18%

Of every $100 in sales, $82 goes to costs and operations; $18 is left as net profit (18% margin).

Catalysts and risks

Expansion of 'focus' categories (collectibles, luxury) growing double digit vs. ~2% for the consolidated business.

Aggressive buybacks: with FCF of $1.4B and contained market cap, it reduces shares every quarter.

Ad monetization: advertising already tops $1.4B annually and is rising as a % of GMV.

⚠️

Structural growth of 2% — this is a business that defends, not one that conquers.

⚠️

Debt of $6.0B against cash of $1.9B; a negative net position that limits flexibility.

⚠️

Competition from Amazon, Shopify, and vertical platforms (StockX, Vinted) eating its niches one by one.

Charlie's note

It's a good cash machine tied to a business that stopped growing a decade ago. At 11x FCF they pay you for patience, not for the dream. I'd pay for the flow, never for the story.

Analysis · June 2026

So when would be a good price for eBay Inc.?

By our calculation, not yet. We will email you the day it drops to $26.28 — so you do not have to keep checking.

🔔 Email me

Free · no card

Charlie informs, it doesn't advise. No information should be taken as a recommendation to buy or sell.