HSY

HSY

Hershey Company (The)

Dividend / Cash flow

★ Quality 32/100
Overvalued

Price today

$170.83

what the market pays

Worth

$54.29

calculated cycle value

Worth $54.29price today $170.83

Price is 215% above its value

charlieapp.co

🏆

A monopoly position

This company has a competitive advantage so strong that its rivals find it practically impossible to replicate.

Price vs Intrinsic Value

VI$38.2$96.9$156$214$273'21'22'23'24'25'26HSYVI $54.3 · MdS -68%
UndervaluedDiscountedFair priceIV = current model value

The line is the price month by month; the green band marks when it's undervalued (−20% off value). When the price drops in there, the discount is real, not opinion.

Where does the value come from?

🏛️

Established business paying dividends

$77.37

per share

How it's calculated

💰

Free cash flow per share

normalized free cash flow

$8.99
×
📐

Multiplier

years of discounted cash flows

8.6x
=
🏢

Business value

without cash

$77.37

Hershey Company (The) — high assistant path (2026-06-07). Review note.

🏦

Net cash in the bank

cash minus financial debt, per share

$23.08

Total calculated value

business + cash

$54.29

How many times the cash flow

Dividend / Cash flow · vs 42 peers

You pay today
21.6x
Sector median
25.8x
Charlie: worth
8.6x

You pay 21.6x times this business's cash flow; its sector median is 25.8x.

60% above what Charlie thinks it's worth (8.6x) — you're overpaying, sector or no sector.

Why Overvalued?

Its free cash flow is $8.99/share × 8.6x multiplier minus $23.08 in negative net cash = $54.29 in intrinsic value. Today's price of $170.83 is 68% above the calculated value — the market is paying a premium over what the model sees as fair.

⚠️

The price is 215% above the calculated value. You're paying more than it's worth.

⚠️

Buying here lowers your expected return and wipes out the safety margin.

💡

The next reasonable entry zone starts at $51.58.

At what price would buying make sense?

Entry zones

🟢 Undervalued

$43.43

-20% off Value

🟡 Discounted

$51.58

-5% off Value

🔴 Today

$170.83

-68% Valor

🔴

Overvalued

The market prices it too high versus what the business makes. Patience pays off here.

Time is the friend of the wonderful company, the enemy of the mediocre.

— Warren Buffett

Model updated · July 2026

The business

Hershey owns the chocolate your tongue reaches for without asking you.

Hershey makes and sells chocolate and candy in North America: Reese's, Hershey's, Kit Kat (licensed), Twizzlers. It sold $11.7B in 2025, almost all through supermarkets and convenience stores. It's also pushing into salty snacks (SkinnyPop, Dot's).

Century-old brands bought with the tongue, not the head. Reese's is the number-one candy brand in the US, and nobody grows up wanting a different chocolate. It also controls distribution at the checkout counter — that square foot a rival can't buy.

Revenue history

$9.0B
2021
$10.4B
2022
$11.2B
2023
$11.2B
2024
$11.7B
2025
CAGR 5 años: +7%

From $9.0B to $11.7B in 4 years. The business grows steadily.

Where each $100 of sales goes

Revenue $11.7B · FY2025

Cost of sales$7.8B · 67%
Operations$2.5B · 21%
Taxes and other$558M · 5%
Net profit$883M · 8%

Of every $100 in sales, $92 goes to costs and operations; $8 is left as net profit (8% margin).

Catalysts and risks

Price hikes already offsetting record cocoa; 34% gross margin should recover as the bean price falls in 2026.

Normalized FCF of ~$1.8B supports a dividend they've raised 15 years straight.

Salty snack expansion: SkinnyPop and Dot's diversify away from sugar.

⚠️

Cocoa at all-time highs is squeezing the gross margin; it already dropped from its historical ~45% to 34%.

⚠️

GLP-1 drugs and the anti-sugar crusade could cut consumption over the long run.

⚠️

$4.7B in debt with zero cash: little cushion if cocoa doesn't ease.

Charlie's note

Paying 8.61x for brands bought with the tongue that own the square foot at the checkout counter is buying quality without overpaying; with a 34% gross margin and 7% growth, all it takes is patience for these century-old brands to do the work.

Analysis · June 2026

So when would be a good price for Hershey Company (The)?

By our calculation, not yet. We will email you the day it drops to $51.58 — so you do not have to keep checking.

🔔 Email me

Free · no card

Charlie informs, it doesn't advise. No information should be taken as a recommendation to buy or sell.