KO
Coca-Cola
Dividend / Cash flow
★ Quality 56/100Price today
$88.07
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What this business is made of
The business
Coca-Cola sells the secret recipe; others put up the capital.
Coca-Cola sells concentrate to independent bottlers in more than 200 countries; they put up the capital, she collects on the brand. Asset-light model: 62% gross margin and recurring cash from sodas, water, coffee, and sports drinks.
The brand has been in the consumer's head for 139 years, and the bottler network is impossible to replicate without decades of exclusive contracts. It's not a monopoly, but the global shelf space and instant recognition are a real barrier.
Revenue history
From $33.0B to $47.1B in 4 years. The business grows steadily.
Where each $100 of sales goes
Revenue $47.9B · FY2025
Of every $100 in sales, $73 goes to costs and operations; $27 is left as net profit (27% margin).
Catalysts and risks
63 consecutive years raising the dividend; current payout near $2.04/share annually.
Bottler reorganization (refranchising) lifting operating margin toward 30%.
Growth in emerging markets with price/mix +9% in 2024.
GLP-1 and the anti-sugar trend erode volume in developed markets.
Strong dollar: ~60% of sales outside the U.S., recurring FX headwind.
Tax litigation with the IRS over a potential $16B in dispute.
Charlie's note
“Paying 22x for a 139-year-old brand with 62% gross margin and asset-light cash is buying quality without overpaying; the problem is that 2% growth, which forces you to be very patient for the multiple to work in your favor.”
Analysis · May 2026
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