ROK
Rockwell Automation
Hybrid Industrial
★ Quality 67/100Price today
$433.81
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See what it is worthcharlieapp.co
What this business is made of
The business
Rockwell is the factory's nervous system: plug it in and you can't rip it out.
Rockwell Automation sells industrial automation: controllers, software (FactoryTalk), drives, and sensors that keep factories running. It charges for hardware and, increasingly, for software and recurring services. FY2025 revenue of $8.3B with a 48% gross margin.
The switching cost is real: once your plant runs on Allen-Bradley and FactoryTalk, reconfiguring everything costs time, money, and the risk of halting production. It's a stickiness moat, not a monopoly. Siemens and Schneider compete head-on and give up no ground.
Revenue history
From $7.0B to $8.3B in 4 years. The business grows steadily.
Where each $100 of sales goes
Revenue $8.3B · FY2025
Of every $100 in sales, $90 goes to costs and operations; $10 is left as net profit (10% margin).
Catalysts and risks
Industrial reshoring in the U.S.: manufacturing capex is growing and Rockwell is a natural domestic supplier.
Growth in software and ARR (Annual Recurring Revenue), which improves margins over cyclical hardware.
Recovery of the order cycle after the 2024-2025 destocking.
Cyclical business tied to industrial capex; when factories slow down, orders drop fast.
Direct competition from Siemens and Schneider, with more global scale.
CAGR of 4% — it grows barely above inflation. Not a compounding machine.
Charlie's note
“At 16.87x you pay a sensible price for a sticky business —switching away from Allen-Bradley hurts— with a 48% gross margin; the drag is that 4% growth, which asks for patience more than enthusiasm.”
Analysis · June 2026
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